NBC Sports and MTV today announced the creation of an alliance of seven national and
international action sports properties to be known as Alli.
According to a joint press release, the partnership will offer more than 80 hours of original programming annually across NBC, USA Network, MTV and MTV2.
"NBC Sports and MTV, a division of Viacom's MTV Networks, announced today the creation of Alli, the Alliance of Action Sports," the release said. "Alli is a global business that joins the former Action Sports Tour properties (AST) with Maloof Money Cup, AMA Motocross Championship and King of Wake series to create the most diverse and robust action-sports offering in the world. The new umbrella brand, which will continue to be co-owned by NBC Sports and MTV, will offer a schedule of seven national and international action sports tours and events, multimedia content and production, a digital hub and consumer-facing lifestyle brand."
Read more about the creation of Alli here.
